Creatura

I worked with a rapidly growing art studio that evolved into a restoration studio and academy. With an already captive audience, the goal was to elevate their professional image while expanding their reach to a broader market.
It all started with the logo.

Branding

Concept & Intent

Designing a guardian for art and restoration

Creatura Art & Studio required a symbol that could embody protection, craftsmanship, and historical continuity.
The identity needed to feel timeless, rooted in classical art traditions, remaining precise and contemporary in execution.

We are trained in classic techniques and we are proud to protect them

We like mostly naturalistic, realistic and baroque styles.

We seek excellence in the way the ancient masters did

The visual language draws from classical European sculpture, particularly the winged lion as a symbol of vigilance and guardianship, most notably present in Venetian art and architecture.

Additional inspiration comes from Gothic gargoyles, architectural guardians designed to protect sacred spaces.

These influences informed both the posture and the structural mass of the final mark.

Primary Palette

Dark Blue 20–25%

#092B35

Painters like Caravaggio didn’t use pure black backgrounds most of the time.
They used very dark blues, greens, and browns to create depth and drama without flattening the image.

Cream 60–70%

#FEF9F3

This cream closely resembles:

aged paper
drawing sheets
primed canvas
lime plaster walls

Which connects directly to:

sketching
learning
restoration
process

Secondary Palette

Ink Graphite — functional dark neutral

#3E4A4D

Patinated Green — material accent

#5F7F73

Use for:

secondary emphasis
diagrams
restoration / process content

Use for:

body text
annotations
long-form educational content

Terracotta Clay
— warm accent

#C46A3B

Use for:

highlights
emphasis
small CTAs
educational callouts

Stone Shadow
— structural neutral

Use for:

dividers
captions
UI separators
backgrounds behind text

#CFC8BE

All secondary colors combined: 10–15% max

Typography - Balancing artistic excellence with openness

The target audience includes young, artistically inclined people preparing for art school or looking to improve their skills, as well as professionals in the art world seeking restoration services.

While the studio already attracted a younger audience, the brand needed a typographic choice that could balance the classical visual elements without making the identity feel old or inaccessible.
The selected typography helps bridge generations, preserving credibility and tradition while remaining approachable and contemporary.

MADE TOMMY

MADE Tommy was chosen as the primary typeface because it balances geometric clarity with a friendly voice.

Its proportions and letter rhythm provide contemporary warmth without sacrificing structure, helping the brand remain authoritative yet approachable.

This choice supports both educational audiences and professionals in the art world, and complements the classical influences of the logo system.

Typefaces in the same family of geometric sans, like Avenir, Futura, and other MADE Type faces, are often used in contemporary creative studios, galleries, and cultural brands where clarity, personality, and approachability are priorities.

Sketching

Another defining influence from classical masters such as Caravaggio is chiaroscuro.
I intentionally applied this principle to the logo, using contrast and shadow to emphasize form, depth, and visual tension.