As the Principal UX/UI Designer, I was responsible for leading the creation of CUE’s Design System. My tasks included designing and documenting ad hoc components, refining interaction patterns, and modifying the color palette to infuse the interface with a distinct personality while maintaining brand alignment. In addition, I conducted usability evaluations, collaborated closely with developers to ensure pixel-perfect implementation, and maintained design consistency across multiple platforms. I also worked cross-functionally with product managers and stakeholders to align design decisions with business goals and user needs.